The Five Key Strategy Questions
In this workshop using the Five Strategy Questions canvas you will be able to identify where your business should play and not play, how to beat the competitors who are playing in your chosen space, what are the key capabilities you need to win against those competitors and the management systems you need to build and maintain to operate your key capabilities.
From answering these five key questions you will develop a high-level strategy for your business, allowing you to identify new market opportunities and focus your business on what it does best
You’ll also describe and challenge your business model by getting clarity on your value proposition, the activities required to deliver the value proposition; the resources and partners you need to deliver the activities and the associated revenue and cost structures. You’ll learn how to use the business canvas to innovate and pivot your business model.
Required Resources
The Canva Series
Additional Resources
Below is a selection of useful resources by Alexander Osterwalder, inventor of the Business Model Canvas, Value Proposition Canvas and Business Portfolio Map
Recommended reading: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – Alexander Osterwalder, book available on Amazon
Additional Reading
Marty Neumeier
Marty Neumeier on Mastering Brand Strategy – Podcast (1 hour) about branding and creating a brand image
Peter Drucker
PNTV: The Effective Executive by Peter F. Drucker (#346) – Talk by separate YouTube chanel talking about Peter Drucker’s book and summarising it
Richard Rumelt
Professor Richard Rumelt at Ci2012 – “Keys to Good Strategy in Volatile Times” – Richard Rumelt on ‘Keys to good strategy’
