• Meet the lead instructors of the programme and other cohort members.
• Learn how to navigate the online tools and platform and access course resources.
• Complete the Basadur profile, a unique tool that looks at how you approach problem solving and innovation.

Learn how to evaluate your business idea and bring it to market.

• Develop a high-level strategy for your business and the ideal business model
• Beat the competitors who are playing in your chosen space
• Identify your value proposition and the activities required to deliver it
• Use a business canvas to innovate and pivot your business model

Developing a top-level marketing strategy is critical to success.

Learn how to:

• Understand your user’s needs, experiences, behaviours and goals.
• Create reliable and realistic representations of your key audience segments.
• Plan the optimum messaging and channels to deliver those messages.
• Nurture the customer experience by mapping across different channels.

In this modules we focus on:

• How your own personal growth will act as an accelerant or a drag on the growth of the business
• The truth about start up journey and the underestimated cause of high failure rate
• Knowing yourself – why it’s so important for your and your company’s success
• Answering the million or billion dollar question – can you predict entrepreneurial success? And if you can, how likely are you to succeed?

Running a successful business depends more on who you have. In this module we’ll look at:

• The importance of people and teams at start up stage and beyond
• Whether to go solo or find a co-founder
• The three core co-founder team dilemmas:

1. Relationships – whom to attract and how to work with each other
2. Roles – the roles people should play
3. Rewards – how to split rewards

• The three core hiring dilemmas:

1. Relationships – whom to hire
2. Roles – what positions to create, when and what types of people to hire into them
3. Rewards – compensation to attract and retain hires

The UK encompasses a highly regulated environment and there are key issues you should be aware of. With respect to living and setting up a business in the United Kingdom, we’ll cover:

• Personal tax and related areas
• Business affairs, including setting-up a limited company in the UK, compliance requirements and the details on various business taxes
• Effective financial management of a company and business, including financial statements, business plans, budgeting & forecasting and related matters

Learn the roles and responsibilities of business owners when starting a new firm, what regulatory standards they must meet, and other legal issues:

• Company formation, including types of business,registration and issuing shares
• Directors’ and shareholders’ roles and responsibilities
• Company Management
• Key Agreements
• Protecting IP
• Regulatory & Compliance

Learn the different ways to raise finance for your venture, when to do this, what documentation is required and how to ensure you are well prepared to negotiate effectively with a potential investor

• The different types of investment
• Traditional sources of financing
• Alternative sources of financing: overdrafts and loans, angels, business grants etc.
• Investor terminology and key documents: due diligence, terms sheets etc.
• Finance rounds: seed, growth, A-E, preparing for exit

Learn the different ways to raise finance for your venture, when to do this, what documentation is required and how to ensure you are well prepared to negotiate effectively with a potential investor

• The different types of investment
• Traditional sources of financing
• Alternative sources of financing: overdrafts and loans, angels, business grants etc.
• Investor terminology and key documents: due diligence, terms sheets etc.
• Finance rounds: seed, growth, A-E, preparing for exit