Learning Resources: Developing Viable Business Ideas and Models

The Five Key Strategy Questions

In this module we’ll use the Five key Strategy Questions canvas to enable you to identify where your business should play and not play, how to beat the competitors who are playing in your chosen space, what are the key capabilities you need to win against those competitors and the management systems you need to build and maintain to operate your key capabilities.

From answering these five key questions you will develop a high-level strategy for your business, allowing you to identify new market opportunities and focus your business on what it does best.

You’ll also describe and challenge your business model by getting clarity on your value proposition, the activities required to deliver the value proposition; the resources and partners you need to deliver the activities and the associated revenue and cost structures. You’ll learn how to use the business canvas to innovate and pivot your business model.


Business Ideas and Models Workshop Slides

The Canva Series

Five Strategy Questions

Business Model Canvas

Additional Resources

Below is a selection of useful resources by Alexander Osterwalder, inventor of the Business Model Canvas, Value Proposition Canvas and Business Portfolio Map

Recommended reading: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – Alexander Osterwalder, book available on Amazon

Canva Series Overview

Start Stop Continue Canvas

Social Business Canvas


Action Priority Matrix Canvas


Additional Reading

Marty Neumeier

Marty Neumeier on Mastering Brand Strategy – Podcast (1 hour) about branding and creating a brand image

Peter Drucker

PNTV: The Effective Executive by Peter F. Drucker (#346) – Talk by separate YouTube chanel talking about Peter Drucker’s book and summarising it

Richard Rumelt

Professor Richard Rumelt at Ci2012 – “Keys to Good Strategy in Volatile Times” – Richard Rumelt on ‘Keys to good strategy’