Going to Market
Using what you learnt from the Going to Market Workshop and the example canvases below, identify two target segments and complete the Custom Empathy Canvas for at least one of them.
For those of you with an existing website or website design, please use the Path to Purchase Canvas to audit your messaging on the homepage.
If you have time you can also complete the other canvases and submit below. You can either download the templates below or sign up to Conceptboard for a limited free account.
No need to write essays on the boards, keep it top level post it notes sized!
Submission will go through to Jonathan and Mark only, if you would like them to review yours and go over on Friday, please submit by 9am on Friday morning.
Assignment Instructions
Please upload your Path to Purchase canvas as a pdf.
