Programme Overview

Developing Viable Business Ideas and Models


This 90-minute interactive workshop will provide you with the skills and tools to evaluate the opportunity for your business idea and then to determine the ideal business model required to bring the idea to market.


To introduce two strategic planning tools; The Five Key Strategy Questions and the Business Canvas; that allow you to develop a strategy for your business or business idea and then develop the ideal business model to exploit that strategy. Together these two tools allow innovators and entrepreneurs to systematically reduce the risk and uncertainty of bringing new business ideas to market and innovating or pivoting existing business models.


This workshop will help you:

  • Develop a high-level strategy for your business by answering five key questions allowing you to identify new market opportunities and focus your business on what it does best
  • The questions are to identify where your business should play and not play; how to beat the competitors who are playing in your chosen space; what are the key capabilities you need to win against those competitors and the management systems you need to build and maintain to operate your key capabilities
  • Describe and challenge your business model by getting clarity on your value proposition, the activities required to deliver the value proposition; the resources and partners you need to deliver the activities and the associated revenue and cost structures
  • Learn how to use the business canvas to innovate and pivot your business model

Who is it for

This workshop is suitable for innovators and entrepreneurs looking at starting a new business venture or adapting or scaling an existing business.

Module Managers

Jonathan Bannister

Founder, Strategist and Facilitator at Make Happy

With 25 years of experience working with individuals and teams from start-ups to FTSE 100 companies in both Europe and Asia, Jonathan facilitates a wide range of approaches to help clients develop innovative solutions grounded in strategic insights.

Jonathan helps entrepreneurs, business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes and organisational development.

Jonathan Bannister

Mark Farrer-Brown

Founder, Fit to Lead

Mark is a coach and mentor for entrepreneurs and the founder of Fit to Lead. Having experienced the entrepreneurial journey from all perspectives – as an entrepreneur, director, mentor, coach and investor, Mark is uniquely placed to help entrepreneurs survive and thrive as they go on the rollercoaster ride.

Mark supports and challenges Founders through Fit to Lead’s holistic approach to discover their true potential and become great CEOs who are built to last. 

Mark is also a business angel and have invested in over 60 companies in the UK, US and India. 

Mark Farrer-Brown