Module Overview

Overview

This 90-minute interactive workshop will provide you with the skills and tools to evaluate the opportunity for your business idea and then to determine the ideal business model required to bring the idea to market.

Objectives

To introduce two strategic planning tools; The Five Key Strategy Questions and the Business Canvas; that allow you to develop a strategy for your business or business idea and then develop the ideal business model to exploit that strategy. Together these two tools allow innovators and entrepreneurs to systematically reduce the risk and uncertainty of bringing new business ideas to market and innovating or pivoting existing business models.

Benefits

This workshop will help you:

• Develop a high-level strategy for your business by answering five key questions allowing you to identify new market opportunities and focus your business on what it does best
• The questions are to identify where your business should play and not play; how to beat the competitors who are playing in your chosen space; what are the key capabilities you need to win against those competitors and the management systems you need to build and maintain to operate your key capabilities
• Describe and challenge your business model by getting clarity on your value proposition, the activities required to deliver the value proposition; the resources and partners you need to deliver the activities and the associated revenue and cost structures
• Learn how to use the business canvas to innovate and pivot your business model

Who is it for

This workshop is suitable for innovators and entrepreneurs looking at starting a new business venture or adapting or scaling an existing business.