Module Overview

Find the Right Startup Team Module Overview


According to Jim Collins, in his book, Good to Great, “the most important decisions that business people make are not what decisions, but who decisions.” No entrepreneur succeeds alone. The success of the business depends more on who you have on your team than how you are doing it. It is through teamwork and collaboration that you can achieve success beyond your expectations.

Making the right decisions about who to have on your start-up team whether they are co-founders, early team members, external advisors, mentors or coaches will increase the probability your business will succeed.

The most important metric for a founder to look at continually is the percentage of key people on the bus (i.e. in the business) filled with the right people in the right seats.


This 90-minute interactive workshop will cover the following:

In the first part, we will look into the importance of getting the ‘Who’ decisions right and what criteria you should reflect on when choosing your team.

In the second part, we will dig into whether having a co-founder is right for the business and for you and what sort of questions you should be asking yourself when considering whether to co-found or not.

In the third part, we will focus on hiring, one of the most critical skills to get right if you want business success. We will examine the common mistakes and biases we should all be conscious of when we are hiring and we will share an example of a very successful hiring system developed by Dr Geoff Smart and Randy Street.

In the fourth part, we will talk about how cultivating the right inner circle of ‘advisors’ can give you an unfair advantage and how to go about creating your inner circle.

In the final section, we will go into how networking is foundational to finding the right people as well as sharing some top tips on how to widen your network.


The overall objective is to help you reflect on the premise that who you work with is potentially going to have more of an effect on your business than any other decision.

As such, the best way to maximise the chances of getting those ‘who’ decisions right, is to think consciously about it and create systems/processes to support you.


This workshop will help you:

  • Reflect on the capabilities, skills, mindsets and experience you should consider for potential team members at the start-up and early-stage phases of the business.
  • Gain an insight on how to consider one of the most important partnerships you will have – with the co-founder.
  • Learn about common problems with hiring and gain an understanding of a hiring methodology.
  • Understand the importance of having an inner circle to support you during the entrepreneurial journey
  • Discover what is best practice to increase the quality and size of your network exponentially.

Who is it for

This workshop is suitable for founders and entrepreneurs looking to select the right co-founder and wider team to set up the business effectively and take it through its initial stages.

Module Managers

Mark Farrer-Brown

Mark Farrer-Brown

Founder, Fit to Lead

Mark is a coach and mentor for entrepreneurs and the founder of Fit to Lead. Having experienced the entrepreneurial journey from all perspectives – as an entrepreneur, director, mentor, coach and investor, Mark is uniquely placed to help entrepreneurs survive and thrive as they go on the rollercoaster ride.

Mark supports and challenges Founders through Fit to Lead’s holistic approach to discover their true potential and become great CEOs who are built to last. 

Mark is also a business angel and have invested in over 60 companies in the UK, US and India. 

Jonathan Bannister

Jonathan Bannister

Founder, Strategist and Facilitator at Make Happy

With 25 years of experience working with individuals and teams from start-ups to FTSE 100 companies in both Europe and Asia, Jonathan facilitates a wide range of approaches to help clients develop innovative solutions grounded in strategic insights.

Jonathan helps entrepreneurs, business leaders and their teams exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes and organisational development.