Workshop Slides
Digital Marketing Workshop
Additional Resources
Tools:
Website / Content
– Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
– Hotjar: https://www.hotjar.com/
– Tag Manager: Google Tag Manager
– Search Console Google Search Console
Email Distribution
– Mailchimp: https://mailchimp.com/
– Klaviyo: https://www.klaviyo.com/
– Hubspot: https://www.hubspot.com/
Social Media
– Buffer: https://buffer.com/
– Hootsuite: https://hootsuite.com/en-gb/
Pay-Per-Click (PPC)
– EVADAV: https://evadav.com/
SEO
– SEMRush [paid tool]: https://www.semrush.com/
– Google Search Console: https://search.google.com/search-console/about
– SERanking [free & paid tool] : SEO Software for 360° SEO Analysis of your Website (seranking.com)
– Yoast [wordpress plugin]: SEO for everyone • Yoast
Content creation
– Canva [social and graphics]: Home – Canva
– Grammarly [grammar check]: Grammarly: Free Online Writing Assistant
Useful Resources
SEO
Social Media
•Getting Started With Social Media Marketing
Content Marketing
•Getting Started With Content Marketing
PPC
•Getting Started With Social Media Advertising & Paid Social
•Google Ads: The Ultimate Guide
•Getting Started With Social Media Marketing
Content Marketing
•Getting Started With Content Marketing
General marketing
• How to Market Your Startup’s Minimum Viable Product
• Lead Generation: A Beginner’s Guide to Generating Business Leads
• The Ultimate Guide to B2B Marketing in 2021
• B2C Lead Generation: A Beginner’s Guide
• Beginners guide to eCommerce Marketing
Branding
• Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself
• Hubspot’s Guide to Developing a Unique Brand Identity
GDPR
• Getting started with data protection – top tips for beginners
