Please join us from 2-3pm Thursday 18th May 2023 for our Founders Thursday webinar series with guest speaker Adrian Rhodes. Adrian has worked in and around marketing for over 30 years in advertising agencies and in consultancy. In this session Adrian will cover the different aspects of conducting market research.
Adrian is a chartered marketer, a member of the Market Research Society and alongside management consultancy activities is a guest speaker and post graduate dissertation supervisor at Warwick University.
Adrian helps business leaders with evidence-based decision making, with both the obtaining and the evaluating of evidence. He specialises in secondary “desk” research – identifying, locating, sourcing and making sense of competitor, demographic, economic, GIS, market, regulatory, political and social information for PESTLE analysis, business planning, feasibility studies etc. Adrian also undertakes secondary research, helping businesses by obtaining insights through key account interviews, supply chain interviews, occupational focus groups, management workshops, and other forms of qualitative research.
You can watch a recording of the live session below: