Digital Marketing Fundamentals Resources

Workshop Slides

Invest UK Academy Marketing Workshop

Additional Resources

Tools:

Website / Content

– Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision

– Hotjar: https://www.hotjar.com/

– Tag Manager: Google Tag Manager

– Search Console Google Search Console

Email Distribution

– Mailchimp: https://mailchimp.com/

– Klaviyo: https://www.klaviyo.com/

– Hubspot: https://www.hubspot.com/

Social Media

– Buffer: https://buffer.com/

– Hootsuite: https://hootsuite.com/en-gb/

Pay-Per-Click (PPC)

– EVADAV: https://evadav.com/

SEO

– SEMRush [paid tool]: https://www.semrush.com/

– Google Search Console: https://search.google.com/search-console/about

– SERanking [free & paid tool] : SEO Software for 360° SEO Analysis of your Website (seranking.com)

– Yoast [wordpress plugin]: SEO for everyone • Yoast

Content creation

– Canva [social and graphics]: Home – Canva

– Grammarly [grammar check]: Grammarly: Free Online Writing Assistant

Useful Resources

SEO

•Beginner’s Guide to SEO

Social Media

•Getting Started With Social Media Marketing

Content Marketing

•Getting Started With Content Marketing

PPC

•Getting Started With Social Media Advertising & Paid Social

•Google Ads: The Ultimate Guide

Email

•Getting Started With Social Media Marketing

Content Marketing

•Getting Started With Content Marketing

General marketing

• How to Market Your Startup’s Minimum Viable Product

• Lead Generation: A Beginner’s Guide to Generating Business Leads

• The Ultimate Guide to B2B Marketing in 2021

• B2C Lead Generation: A Beginner’s Guide

• Beginners guide to eCommerce Marketing

Branding

• Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

• Hubspot’s Guide to Developing a Unique Brand Identity

GDPR

• Getting started with data protection – top tips for beginners

• The Definitive GDPR Checklist for Marketing

Candice Moss