Complete Week 2 Assignment

Going to Market Assignment

25 points
Due: Tuesday 9th May, 2023 

Using what you learnt from the Going to Market Workshop and the example canvases below, identify two target segments and complete the Custom Empathy Canvas for at least one of them.

For those of you with an existing website or website design, please use the Path to Purchase Canvas to audit your messaging on the homepage.

If you have time you can also complete the other canvases and submit below. 

No need to write essays on the boards, keep it top level post it notes sized!

Customer Empathy Canvas

Path to Purchase Canvas

Customer Journey Canvas

Elevator Pitch Canvas

Assignment Instructions

Please upload the Customer Empathy Canvas and any other completed canvases below.