Workshop Slides
Additional Resources
Tools:
Website / Content
– Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
– Hotjar: https://www.hotjar.com/
– Tag Manager: Google Tag Manager
– Search Console Google Search Console
Email Distribution
Social Media
Pay-Per-Click (PPC)
– EVADAV: https://evadav.com/
SEO
– SERanking [free & paid tool] : SEO Software for 360° SEO Analysis of your Website (seranking.com)
– Yoast [wordpress plugin]: SEO for everyone • Yoast
Content creation
– Canva [social and graphics]: Home – Canva
– Grammarly [grammar check]: Grammarly: Free Online Writing Assistant
Useful Resources
SEO
Social Media
Content Marketing
PPC
Content Marketing
General marketing
• How to Market Your Startup’s Minimum Viable Product
• Lead Generation: A Beginner’s Guide to Generating Business Leads
• The Ultimate Guide to B2B Marketing in 2021
• B2C Lead Generation: A Beginner’s Guide
• Beginners guide to eCommerce Marketing
Branding
• Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself
• Hubspot’s Guide to Developing a Unique Brand Identity
GDPR
• Getting started with data protection – top tips for beginners